Tanzania.
62 Million
KEY languages: Swahili & English.
major cities and towns
Dar es Salaam | Dodoma | Mbeya | Tabora | Morogoro
TV Stations
TBC 1 | TBC 2 | Clouds TV | TV E | Independent Television | Star TV | East Africa Television | Channel 10 | Capital TV
Radio Stations
TBC | Wasafi FM | Capital Radio | Clouds FM | Kiss FM | Choice FM | Highlands FM | Parapanda Radio Tanzania | Radio Free Africa | Radio One | Uhuru FM
Newspapers
Alasiri | Mwananchi | Citizen | Times | Daily News | Habari Leo | Majira | Nipashe | Tanzania Daima | Uhuru | Zanzibar Leo
Magazines
Magazeti ya leo Tanzania | Spoti Starehe | Fema Magazine | Si Mchezo Magazine
Television.
TBC 1 is the national service TV channel. It is mandated to carry the original mandate of public broadcasting. 75% of programs are supposed to cover information and education with the main objectives to educate and inform the audience on major national issues.
Key Languages: Swahili
Estimated no. of viewers: 19 800 000
Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro
TBC2 is the ultimate fully- fledged commercial TV media outlet of the Tanzanian Broadcasting Corporation (TBC). They broadcast national development issues and events in reinforcing government efforts in nation-building.
Key Languages: Swahili
Estimated no. of viewers: 19 800 000
Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro
TVE is a 24 hour free-to-air channel in Dar es Salaam. TVE programs cover a variety of issues from news (local and international), sports, current affairs show and entertainment.
Key Languages: Swahili
Estimated no. of viewers: 10 400 000
Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro
ITV is a free-to-air channel and airs on very high frequency (VHF). The main news bulletin at 20:00 hours is the highlight of ITV’s programming with an estimated viewership of 70% on any given day and covers local, international, business and sports news.
Key Languages: English
Estimated no. of viewers: 19 800 000
Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro
Star TV is a private TV channel and owned by Sahara Media Group which also runs two radio stations. Star TV has a strong viewership, especially in the southern highland zone. Programming is news and current affairs, entertainment, drama series, sports, and sitcoms.
Key Languages: Swahili and English
Estimated no. of viewers: N/A
Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro
Radio.
Coconut FM feeds into local Zanzibari culture, entertaining locals with content sourced from the Zanzibar music scene, events and news in real time. Coconut FM is a leader in the youth category in Zanzibar and find the blend of contemporary Bongo Flava music mixed with traditional Taarab music the perfect playlist.
Key Languages: Swahili
Estimated no. of listeners: N/A
Key Cities Covered: Zanzibar Islands, Dar es Salaam, Tanga, Chalinze, Kibaha, Rufiji, Mlandizi, Bagamoyo, Mafia and other coastal regions
Wasafi FM is a 24 hr station which broadcasts primarily in Swahili and caters to the lifestyle and entertainment aspirations of an urban Tanzania audience aged between 18 and 45 years. Wasafi FM airs music, lifestyle, celebrity, current issues, and entrepreneurial programming
Key Languages: Swahili
Estimated no. of listeners: 175 000
Key Cities Covered: Mwanza, Dar es Salaam, Pwani, Zanzibar, Dodoma, Shinyanga, Mbeya, Arusha
Capital FM is 24-hour free-to-air station. Their programming covers a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.
Key Languages: Swahili
Estimated no. of listeners: N/A
Key Cities Covered: National
E-FM is a 24-hour free-to-air radio station. Programs cover a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.
Key Languages: Swahili
Estimated no. of listeners: N/A
Key Cities Covered: Dar es Salaam and surrounding area
KISS FM is a regional commercial station and broadcasts youth-tailored programs and news and current affairs.
Key Languages: Swahili
Estimated no. of listeners: N/A
Key Cities Covered: Dar es Salaam, Mwanza and surrounding areas
Radio One is a 24-hour FTA station and covers a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.
Key Languages: Swahili
Estimated no. of listeners: 21 600 000
Key Cities Covered: Dar es salaam, Arusha, Tabora, Dodoma, Mwanza, Moshi, Morogoro, Tanga, Bukoba