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taam™ Tracking Ads on African Media

taam™ is an automatic ad-tracking system that boasts guaranteed high accuracy detection rates. It is a unique mechanism that identifies ads and fingerprints them (supports video-based detections), before generating reports containing all detected commercial activity, making it more efficient than manual systems.
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Media Tracking

taam™ Features

This automatic ad-tracking system was designed to introduce accountability between client, agency and broadcaster in order to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking).

It can seamlessly eliminate the pain of manually searching for advertisements and eliminate reliance on broadcasters to provide as-run logs.

taam™ is also used to analyse competitor activity in order to effectively strategize and optimize the effectiveness of agency/ client advertising campaigns.

We monitor 100+ in-country TV & radio stations from across Africa

south africa

South Africa

namibia

Namibia

Botswana

Botswana

Lesotho

Lesotho

Eswatini Swaziland

Eswatini

Zambia

Zambia

Zimbabwe

Zimbabwe

Mozambique

Mozambique

Angola

Angola

Kenya

Kenya

Uganda

Uganda

Tanzania

Tanzania

Malawi Flag

Malawi

Ghana

Ghana

The DRC

The DRC

Objectives of Video Monitoring

The objectives of taam™ includes but are not limited to media measurement in a transparent way to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking).

taam™ has the unique capabilities to analyse competitor activities in order for users to effectively strategize and optimize the effectiveness of the advertising campaign.

Media Tracking

Powerful Media Surveillance Tool For Clear & Actionable Insights

COMPREHENSIVE COVERAGE:​

Social media, online news, blogs, forums, e-magazines, TV, radio…

PRECISE DATA​:

Instant, insightful, AI-driven, easy  to understand & interpret.

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WITH AfriPulse, you can:

RULE THE WAVES

DOMINATE

the media realm
RULE THE WAVES

LEAD THE PACK

RE-GAIN

the winning edge

SHAPE PERCEPTIONS

CONTROL

media narratives
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State-Of-The-Art Technology

Expert Team

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Operational Excellence

Strategic Resources

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STEP 1

Objective Setting

In consultation with client.​

STEP 2

Identify KPIs

Monitoring & Reporting Frequency.

STEP 3

Parameter Selection

Geographical & Media Scope​.

STEP 4

Keyword

& Query Creation.

STEP 5

Personalised

Tool Configuration.

STEP 6

Data

Analysis & Reporting.

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Our Reports - Insightful For Strategic Intelligence

WEEKLY REPORTS for media recap, trends & insights​​.

MONTHLY REPORTS for​ in-depth analysis, performance metrics & strategic recommendations​​.

QUARTERLY REPORTS for ​longitudinal analysis & strategy alignment​​.

ANNUAL REPORTS for yearly summary, reputation assessment & forecast.​