Botswana.
2.3 Million

KEY languages: Setswana & English.

major cities and towns

Gaborone | Francistown | Molepolole | Maun | Selibi Phikwe

TV Stations

Radio Stations

Newspapers

Daily News | Botswana Guardian | Botswana Gazette | The Monitor | Sunday Standard | The Midweek Sun | The Voice

Magazines

Go! Botswana | Botswana Youth | Botswana Online Magazine | Kutlwano Magazine | Noble Magazine

Television.

BTV
General Entertainment, Sports, News & Current Affairs

Botswana Television is the national broadcaster in the country.  

Key languages: Setswana & English

Estimated reach: 1 300 000 

Key cities covered: Gaborone, Francistown, Maun, Molepolole, Selibe Phikwe  

YTV
General Entertainment & English Soccer

YTV Botswana is a free-to-air commercial television station. An entertainment, sports and news broadcaster catering to all demographic profiles.

Key Languages: Setswana & English

Estimated reach: 200 000

Key City Covered: Gaborone

Khuduga
General Entertainment

Khuduga TV - a new TV channel in Botswana, launched on the back of the digital migration process. Khuduga HD is a full spectrum channel offering a mix of programming on nationally.

Key Languages: Setswana, English

Estimated reach: 2M

Key City Covered: Gaborone

Now TV
Local General Entertainment

The Ministry of Youth Empowerment, Sport & Culture Development (MYSC), established the NOW! TV Channel to promote and showcase local talent in the areas of empowerment, sport and culture and to grow the Film and TV Industry.

Key Languages: Setswana & English

Estimated reach: 565 000

Key Cities Covered: Gaborone, Francistown, Maun, Molepolole, Selibe Phikwe

access tv
Music, News And Current Affairs

Access TV is the first English and Setswana digital satellite TV channel dedicated to entertaining the Batswana people .... targeting all ages and ethnic groups throughout Botswana. The channel offers viewers a unique experience in digital broadcasting.

Key Languages: Setswana & English

Estimated reach: 135 000

Key Cities Covered: Gaborone, Francistown, Maun, Molepolole, Selibe Phikwe

Radio.

Radio Botswana
Urban Youthful/Young Adult Music

RB2 Radio station in Botswana is run by the Government of Botswana in the capital city Gaborone. The station provides relevant local news, current affairs, culture, education and entertainment to its listeners.

Key Languages: Setswana & English

Estimated reach: 2 070 000

Key Cities Covered: Nation-wide.

Yarona FM
Urban Modern Music

Yarona FM is a national broadcaster based in Gaborone, Botswana. The core audience consists of young, upwardly mobile men and women within the 18-35 age group and caters to listeners on either side of this age group. 

Key Language: English

Estimated reach: 1 640 000

Key Cities Covered: Gaborone, Francistown, Lobatse, Serowe, Palapye, Selibe Phikwe, Maun, Mahalpye, Sojwe, Hukuntsi, and Orapa.

DumaFM
Adult Contemporary Music

Duma FM is a family radio station whose primary objective is to INFORM, EDUCATE AND ENTERTAIN, bringing together people from all walks of life through conversation and music.

Key Languages: Setswana & English

Estimated no. of listeners: 1 100 000

Key Cities Covered: Gaborone, Lobatse, Goodhope, Kanye, Jwaneng, Artisia, Dibete, Mahalpye, Palapye, Serowe, Serule, Selibe Phikwe, Francistown, Orapa, Kasane, Molepolole and Maun.

Gabz
Adult Contemporary Music

Gabz FM is a commercial radio station launched in 1999. It is the heart and soul of adult contemporary music and engaging, thought-provoking  conversations and lives up to the station's slogan, ''Power To Engage Your World”.

Key Languages: Setswana & English

Estimated reach: 155 000

Key Cities Covered: Maun, Selibe Phikwe, Mahalpye, Labatse, Palapye, Orapa, Serowe, Gaborone, Francistown, Kasane, Ghanzi, Tsabong, Hukuntsi.