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TANZANIA... 62 MILLION

KEY LANGUAGES: SWAHILI & ENGLISH

MAJOR CITIES AND TOWNS

Dar es Salaam | Dodoma | Mbeya | Tabora | Morogoro

TV STATIONS

TBC 1 | TBC 2 | Clouds TV | TV E | Independent Television | Star TV | East Africa Television | Channel 10 | Capital TV

RADIO STATIONS

TBC | Wasafi FM | Capital Radio | Clouds FM | Kiss FM | Choice FM | Highlands FM | Parapanda Radio Tanzania | Radio Free Africa | Radio One | Uhuru

NEWSPAPERS

Alasiri | Mwananchi | Citizen | Times | Daily News | Habari Leo | Majira | Nipashe | Tanzania Daima | Uhuru | Zanzibar Leo

MAGAZINES

Magazeti ya leo Tanzania | Spoti Starehe | Fema Magazine | Si Mchezo Magazine

TELEVISION

TBC 1

General Entertainment, Sports, News

TBC 1 is the national service TV channel. It is mandated to carry the original mandate of public broadcasting. 75% of  programs are supposed to cover information and education with the main objectives to educate and inform the audience on major national issues.

Key Languages: Swahili

Estimated no. of viewers: 19 800 000

Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro

TBC 2

General Entertainment, Sports, News

TBC2 is the ultimate fully- fledged commercial TV media outlet of the Tanzanian Broadcasting Corporation (TBC). They broadcast national development issues and events in reinforcing government efforts in nation-building.

Key Languages: Swahili

Estimated no. of viewers: 19 800 000

Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro

TVE

General Entertainment

TVE is a 24 hour free-to-air channel in Dar es Salaam. TVE programs cover a variety of issues from news (local and international), sports, current affairs show and entertainment.

Key Languages: Swahili

Estimated no. of viewers: 10 400 000

Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro

ITV

General Entertainment

ITV is a free-to-air channel and airs on very high frequency (VHF). The main news bulletin at 20:00 hours is the highlight of ITV’s programming with an estimated viewership of 70% on any given day and covers local, international, business and sports news.

Key Languages: English

Estimated no. of viewers: 19 800 000

Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro

Star-TV

General Entertainment, Sports

Star TV is a private TV channel and owned by Sahara Media Group which also runs two radio stations. Star TV has a strong viewership, especially in the southern highland zone. Programming is news and current affairs, entertainment, drama series, sports, and sitcoms.

Key Languages: Swahili and English

Estimated no. of viewers: N/A

Key Cities Covered: Dar es Salaam, Dodoma, Mbeya, Tabora and Morogoro

RADIO

Coconut FM

Entertainment And Education

Coconut FM feeds into local Zanzibari culture, entertaining locals with content sourced from the Zanzibar music scene, events and news in real time. Coconut FM is a leader in the youth category in Zanzibar and find the blend of contemporary Bongo Flava music mixed with traditional Taarab music the perfect playlist.

Key Languages: Swahili

Estimated no. of listeners: N/A

Key Cities Covered: Zanzibar Islands, Dar es Salaam, Tanga, Chalinze, Kibaha, Rufiji, Mlandizi, Bagamoyo, Mafia and other coastal regions

Wasafi FM

Entertainment

Wasafi FM is a 24 hr station which broadcasts primarily in Swahili and caters to the lifestyle and entertainment aspirations of an urban Tanzania audience aged between 18 and 45 years. Wasafi FM airs music, lifestyle, celebrity, current issues, and entrepreneurial programming

Key Languages: Swahili

Estimated no. of listeners: 175 000

Key Cities Covered: Mwanza, Dar es Salaam, Pwani, Zanzibar, Dodoma, Shinyanga, Mbeya, Arusha

 

Capital FM

General Entertainment

Capital FM is 24-hour free-to-air station. Their programming  covers a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.

Key Languages: Swahili

Estimated no. of listeners: N/A

Key Cities Covered: National

EFM

Commercial

E-FM is a 24-hour free-to-air radio station. Programs cover a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.

Key Languages: Swahili

Estimated no. of listeners: N/A

Key Cities Covered: Dar es Salaam and surrounding area

Kiss-FM-Tanzania

Youth Tailored Programs, News And Current Affairs

KISS FM is a regional commercial station and broadcasts youth-tailored programs and news and current affairs.

Key Languages: Swahili

Estimated no. of listeners: N/A

Key Cities Covered: Dar es Salaam, Mwanza and surrounding areas

Radio One Stereo

News, Entertainment, Education, Health, Sports, Economic, Political And Social Issues

Radio One is a 24-hour FTA station and covers a variety of issues from news, sports, current affairs show (local and international), lifestyle, entertainment, and others.

Key Languages: Swahili

Estimated no. of listeners: 21 600 000

Key Cities Covered: Dar es salaam, Arusha, Tabora, Dodoma, Mwanza, Moshi, Morogoro, Tanga, Bukoba