This automatic ad-tracking system was designed to introduce accountability between client, agency and broadcaster in order to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking).
It can seamlessly eliminate the pain of manually searching for advertisements and eliminate reliance on broadcasters to provide as-run logs.
taam™ is also used to analyse competitor activity in order to effectively strategize and optimize the effectiveness of agency/ client advertising campaigns.
The objectives of taam™ includes but are not limited to media measurement in a transparent way to verify scheduled transmissions of ads according to contracts with broadcasters (ad tracking).
taam™ has the unique capabilities to analyse competitor activities in order for users to effectively strategize and optimize the effectiveness of the advertising campaign.
COMPREHENSIVE COVERAGE:
Social media, online news, blogs, forums, e-magazines, TV, radio…
PRECISE DATA:
Instant, insightful, AI-driven, easy to understand & interpret.
Geographical & Media Scope.
Tool Configuration.
Analysis & Reporting.
WEEKLY REPORTS for media recap, trends & insights.
MONTHLY REPORTS for in-depth analysis, performance metrics & strategic recommendations.
QUARTERLY REPORTS for longitudinal analysis & strategy alignment.
ANNUAL REPORTS for yearly summary, reputation assessment & forecast.
