With almost 3 billion active users using Facebook, it forms an increasingly effective platform that allows brands to interact with their target audience in a cost-effective way. The targeting and tracking capabilities of digital platforms allow for personalised messages to consumers to push them through the sales funnel.
Instagram
Instagram is another Meta platform with close to 2.5 billion monthly active users and is a great tool to move customers through the sales funnel in a highly personalised, targeted, and cost-effective manner.
Linkedin
LinkedIn provides the perfect global platform to reach a more professional audience and is especially useful for B2B advertising. As with other digital platforms, these adverts are extremely personalised and highly targeted. LinkedIn allows you to target decision-makers or any other positions which make it a unique proposition.
Twitter
Twitter provides a perfect platform to connect with your audience. It is praised for its instantaneous nature and provides a cost-effective platform to interact with your target audience.
Online Newspapers & Magazines
Reach audiences without the typical geographical constraints of print advertising. This provides a more instantaneous and cost-effective way to advertise on renowned and trusted platforms in the digital era.
Search Engine Marketing
The world's most widely used search engines are a perfect way to increase visibility for your business at the point when a potential customer is actively searching for what you offer. Stand out from your competitors and appear ahead of them in these search results.
Display Advertising
Highly targeted advertising that can be customised for a variety of different marketing objectives. These adverts are found all over the web and allow for brand visibility across various platforms which ensures your brand stays at the top of your consumers’ minds.
YouTube
YouTube is a great platform for video advertising, allowing for the same impact as TV adverts, but in a much more cost-effective manner through targeting.
